NESPRESSO GERMANY
Making premium coffee quality tangible on Social.
SERVICES
SOCIAL LEAD AGENCY
META & LINKEDIN
EVENT CONTENT CREATION
YEAR
2023 – NOW
TASK
From Premium Machine Facturer to lifestyle coffee brand - BRAND SHIFT ON INSTAGRAM. Develop a cross-channel social content strategy that positions Nespresso as a leading coffee brand across B2C, employer branding, and B2B touchpoints.
APPROACH
Put coffee at the center: spotlight people, amplify internal voices, strengthen community engagement, emphasize sustainability, and position coffee as an experience.
