Schoeller Textil AG

Swiss heritage, translated into a timeless textile brand.

SERVICES

REDESIGN

BRAND ID & STORYTELLING

ROLLOUT

YEAR

2024

TASK

Comprehensive rebranding including brand strategy and storytelling, modernizing the brand and driving targeted growth in the B2C market.

APPROACH

“Textile Intelligence” as the guiding principle: performance and design at the core. The brand’s connection to nature is translated into a contemporary heritage narrative – timeless, high-performing, and sustainable.